12/28/2023 0 Comments Marketing toolkit componentsSocial Helps Turn Customer Complaints into Dollars It’s a critical tool to achieve an initial and continued direct customer connection. Social can be viewed as an investment rather than a hard data point in sales. The monetary win comes only after those relationships have been formed. CMOs need to start using social data to build out those customer relationships and strengthen customer communities. It can act as a catalyst to create stronger bonds between customers and a brand. How about the beginning of that journey? What are the tools you have at your disposal to help move your customer toward a purchase? However, sales and monetary transactions make up only a small part of the customer journey the very end of it. So how exactly does social lead to dollars? There are four key elements at work when a CMO is tuned into social that will ultimately lead to better business performance and brand influence.Ĭalculating the actual numerical ROI value of any kind of social intelligence is difficult. That’s why it’s time for CMOs to roll up their sleeves, make peace with social, and dig in to the wealth of knowledge and power it can offer them.īut at the end of the day, in business we all have to show ROI. Social data insights can enhance business performance and allow for a more targeted approach to marketing. Insights from social data are the best friend of any “ social CMO” (defined as a CMO who has immersed himself/herself in social data, procuring insights to influence the performance of core business operations). Not to mention the valuable competitive insight, brand share of voice, and numerous other publicly available data insights available. Engaging on social media with customers can breed insights, build upon existing relationships, foster new relationships and can be used by brands as touchpoints in sales cycles. Social intelligence holds valuable ROI and can help generate tremendous brand influence in the marketplace not integrating it into marketing strategy is a huge missed opportunity. Social is often overlooked as an important marketing tool after all only 20 percent of CMOs use social media for any kind of customer engagement. But there’s hope! There is an insightful tool to help companies and CMOs gain a deeper understanding of their target audiences with a goal of improving the organization’s bottom line: social media. Understanding your customer is no easy feat, and in today’s competitive landscape it’s only become more complicated.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |